How important is size inclusivity for new designers?
Designing for expanded sizing should be carefully considered for a new brands
The goal of size inclusivity is to make fashion accessible to people of all body types, rather than limiting clothing options to a narrow range of sizes that are considered "standard."
Size inclusivity aims to promote a more inclusive and diverse fashion industry by creating clothing that is available in a wide range of sizes, including plus sizes. The goal is for people to more easily find clothing that fits and makes them feel confident, but it's important to understand that this a complex issue. If you’ve decided on being size inclusive with your brand, be sure to use experts that are familiar with patterning for plus and petite sizes to ensure your brand feels and looks good even at the extremes of your size range. Keep in mind, much like gender neutral sizing, there are some challenges to being size inclusive:
Designing and manufacturing clothing in a wide range of sizes can be more expensive versus fitting to a smaller range of a targeted body style or type.
Not all retailers or fashion brands prioritize size inclusivity limiting where your brand can be carried.
Extended sizes, whether smaller or larger, may only be available online, which makes it difficult for customers to try on clothes before buying.
Not all designers are familiar with the fit and patterning requirements of clothing at the extended ranges, especially plus sizing, resulting in poorly fitting pieces in an already very broad range of sizes.
There is no standard for body measurement changes between sizes of such a large range. Establishing a size chart for your brand could be costly and fit could still be potentially confusing decision for customers.
While size inclusivity aims to promote a more inclusive and diverse fashion industry, where everyone can find clothing that fits and makes them feel confident, it's important as a new designer you establish a comfortable fit for your market. Be prepared to spend a few extra dollars to ensure your success before you manufacture.