Loula Labor Gown

born from a desire to create a more caring, personal experience for moms in the hospital

Owner and Founder Melanie Webster describes what inspired her to create the Loula labor gown, “In my 21 years as a nurse, the wardrobe has not changed. The same uncomfortable gown is given to every person in the hospital, including birthing moms. It takes away your identity and labels you as a ‘patient’ in need of intervention, not as a healthy, capable mother seeking support and guidance.

I’ve always encouraged my patients to skip the hospital gown and wear what makes them feel comfortable, but most moms don’t pack a different option in their hospital bag. This is the gown I wish I had when I birthed my two sons, and as a nurse, it’s the gown I want all my patients to wear.”

MADE Apparel Services helped me to create Loula into an adjustable and practical garment which changes with your labor. It may be worn as a gown or as a two-piece bra and skirt combination and has features that work with each stage of birth.